Professional Background

Summary

Established, results-driven communications and public relations professional with 25+ years of experience supporting the successful development, placement, and management of high-impact marketing, full-range communication, and carefully cultivated brand outreach strategies in a diverse range of corporate and organizational arenas.

A complex decision-maker, management professional, and leader with the ability to successfully engage the development of persuasive and influential multi-channel messaging, advertising, and marketing content while introducing actionable solutions and strategies for achieving established goals based on audience, market, and trend data analysis.

A forward thinker with well-honed media marketing skills and an ability to promote brand awareness, facilitate engagement, and develop content for print and digital distribution seeking to leverage experience and expertise to pursue a director-level public relations role offering challenging opportunities; willing to relocate.

Areas of Expertise

Multi-Channel Marketing Campaigns
Strategic Communications
Public Relations
Outreach & Engagement Strategy
Strategic Planning

Professional Strengths & Qualifications

Public Relations

• Introduced actionable engagement and outreach strategies designed to increase visibility, facilitating conversations with key stakeholders in support of short- and long-term objectives on behalf of the Office of Councilmember At-Large Robert C. White Jr.

• Designed both short- and long-term solutions for the engagement of communication, media, and public relations campaigns across all platforms.

• Facilitated the development of strategic initiatives for improved public relations, demonstrating an ability to work independently, but still communicate effectively across department teams.

• Coordinated special events including overseeing the logistical planning and execution of meet and greets designed to garner support and improve stakeholder and public relations.

• Managed relationships and communications with stakeholders to assure synergy.

Marketing Communications

• Exhibited a comprehensive knowledge of marketing communication and industry trends while supporting the development of marketing campaign content and strategies.

• Provided strategic oversight of marketing campaign and strategy development, offering insight into new approaches and best practices for increasing market exposure and expanding business reach that resulted in more than $1.2M in annual sales revenue for Civil Cigar Lounge.

• Oversaw the planning and execution of marketing communications and engagement strategies across all product lines, offering insight into increasing exposure to global clientele, effectively contributing to more than $2.2M in annual sales revenue while serving as the Director of Marketing Communications at W. Curtis Draper Tobacconist.

• Established a comprehensive understanding of enterprise requirements, objectives, and goals to design creative solutions for marketing messaging to target audiences, demonstrating a strategic, forward-thinking, and high energy approach to optimizing engagement strategies.

• Streamlined strategic planning and execution objectives, compressing them into implementable goals designed to build influencer-level narratives, increase resources, and modernize processes for communications and marketing initiatives.

Social Media & Web Strategy

• Established a web presence designed to expand brand reach, developing innovative content for use across digital and social media platforms and advising on best practices for maintaining brand visibility.

• Developed content for distribution across multiple social media platforms, conceptualizing marketing copy that reaches target audiences and expands brand reach.

• Integrated compelling digital and print marketing content designed to encourage audience engagement and improve click-through rates, social media reach, and brand growth.

Brand Development 

• Improved domestic and international brand awareness through execution of omni-channel campaigns utilizing email marketing, creative online advertising, and targeted collateral materials designed to expand audience reach.

• Contributed to the conceptualization of brand strategy and management plans aimed at increasing awareness, engagement, and positive association.

• Reviewed operational performance to identify strengths and weaknesses within business structure and develop actionable solutions for maximizing brand growth, improving consumer engagement, and driving sales.

Selected Experience

Education

Professional Development & Training

Hootsuite Platform Certification, Hootsuite Academy 2021
Google Universal Analytics Essential Training (2020), LinkedIn 2021
SEO Foundations, LinkedIn 2021
Internet Research, CITI Program 2021
Social and Behavioral Human Subjects Research, CITI Program 2021

Affiliations

Technical Skills & Languages

Web Tools: Wordpress, Squarespace, Canva
Social Media: Hootsuite, LinkedIn, Facebook, Twitter, Instagram
Software: Apple Suite, Microsoft Office
Marketing Tools: Google Ads, Facebook Ads, Google Analytics, Constant Contact, MailChimp
Analytics Tools: IBM SPSS Statistics, Qualtrics, Minitab, NGP VAN, VoteBuilder, MiniVAN
Languages: Spanish